Like the school year, unless your church is glued to the liturgical calendar, the days leading into Labor Day are critical as many programs which were suspended for the summer kick back into high gear. Here are a few things for your consideration.
1. Connecting with the community: Inbound – Think of something you can do that is going to attract — yes, attractional, getting people through the doors — people from the broader community in an area within a zero-to-five miles radius of your church. (If that doesn’t get you past your parking lot, your church is too big; but make it ten miles.) A one-night program to help parents (while their children attend a mid-week mock up of what you do for kids on Sundays, if you can pull this off securely) or an all-family event such as a concert artist or a magician or a movie. Make sure it’s free; print tickets and distribute them widely (at least ten times more tickets than your auditorium can hold.) Include distribution to businesses in your catchment area, as many business owners and employees don’t live where they work, but they see your building all the time and would be open to bringing the family to something. Send press releases to the local media. Adjust this plan if your neighborhood as a high concentration of singles so your event isn’t too family oriented and it excludes them. And don’t sell it to your congregation as a great show or great concert; promote it as the best church invite opportunity they’ll have this fall. 1
2. Connecting with the community: Outbound – Find something you can do for your church’s immediate neighbors. If you have a lot of seniors, perhaps your youth group has gone door-to-door and offered to rake leaves. That’s the idea, but I’m thinking here of something more on a mega scale if you’re a mega church, and involving more than just the youth group. A community dinner in a park is another idea. One church suspended its morning service entirely so that everyone could participate in a charity walkathon. One smaller church put a Bible in every residential mailbox in the entire town; over 10,000 addresses.
3. Explain to your congregation where you’re going this year – Don’t just get up and say, “Today we’re starting a series on…” Rather, outline your entire series map for the next 12 months. We know a church that does this; giving people the big picture of planned teaching series and missions foci a year ahead. It also gives them lots of time to think of a target individual or family for the type of event described in (1) above.
4. Debrief last year – In a similar vein, don’t just jump back in without gathering people from various departments of your ministry who can sit at a board table and bring critical thinking to what it is you do. End with some brainstorming for the future. Let them know that no question or comment is off limits, no matter how insane it looks.
5. Develop the means to connect with people connected to your core members and adherents – Everyone in your church is part of a neighborhood, they work or go to school, or they have friends, or they have extended family some of whom live near your church as well. Offer the means to your people to share their faith with those contacts. For the last several decades The Alpha Program has served this purpose, as has similar programs such as H20. 2 But perhaps your greatest need and best initial contact is simply a sewing circle for moms, or a ‘hanging out’ opportunity for men who work shifts and are looking for daytime human contact.
6. Reach out to the people whose attendance is waning – Some churches have done a homecoming weekend, another popular format a few years back was called Back to Church Sunday. This works better in a small-to-medium sized church where people can strategize who is going to get in touch with whom. Sometimes this type of focus — thinking in terms of particular people instead of broad form programs — may reveal that there has been illness, or financial reversals or there is difficulty with transportation to church.
7. Find out what happened to lost adherents and members who haven’t been seen in the last one-to-five years – Obviously some have moved to other cities and states, but for the most part, these are people with whom contact has been broken but you want to reach out and let them know they are remembered and that you care. I think that one way to approach this is as a survey, one which many will cooperate with if you keep it to 90-seconds and make it clear that you’re calling because they attended the church in the past. Find out if they are going somewhere else. (You might want to ask them to name that church, because some people say they go to church, but can’t remember what it’s called.) If not, ask if they are still engaged in prayer or Bible reading. Ask what they see as the one or two key factors that keep them away from church at the present time. Invite them back to something described in one of the above sections. You might get some people slam the phone on you, but many will be glad you cared. You can offer a dedicated web-page for these people to follow up with, and perhaps communicate more in writing than they’re willing to do by phone. (Call it ‘Reuniting with Your Church Family.’ Don’t call it ‘Prodigal Page.’)
8. Create a context for ministry to happen organically – There are some good concepts here, but sometimes the Holy Spirit just needs room, or in this case, a literal room. In an era where hospitality is waning, perhaps people are reluctant to invite people to their messy house, or offer that intimacy of fellowship with people they’ve only just met. So… even if your church wouldn’t dream of serving coffee on Sunday — but especially if it does — open a room a few days a week with tables and chairs and offer free coffee, donuts and something healthy. See who comes. See what happens. People can arrange to connect at the church instead of a coffee shop, and you can have a box for donations. Make the room and chairs comfortable and have some Christian music playing in the background. If you can afford it, have a free literature rack with booklets that connect people with felt needs and issues, or explain the basics of faith. 3
Note that the focus here is people.
…Please forward the link to this article (click on the title at the top) to anyone in your sphere of influence who is a decision-maker at a local church. Ideas4 and additions are welcomed in the comments.
1Read just the opening paragraph (above the picture) to this article.
2If you’re not familiar with Kyle Idleman and H20, read this review.
3Check out the Hope for the Heart booklets from June Hunt and Rose Publishing
4We’ve run it three times already, but if you missed it, here’s Pete Wilson’s fall priorities.