This material appeared this weekend at Christianity 201 as a two-part article. The content has been combined here to a single article.
Last week, tongue-in-cheek, I posted two mis-quoted passages on social media:
Take heed that you do not do your charitable deeds … to be seen on Instagram. Otherwise you have no reward from your Father in heaven.
and
And He said to them, ‘Why did you seek Me? Did you not know that I must be about my Father’s branding?’
As one gets older, it becomes more apparent when people are doing ministry for the purpose of promoting themselves and their church or organization. The blurred ministry motives become so blatantly obvious, that you have to ask yourself why the people are not more spiritually self-aware to realize the pride which drives much of their activity is staring them in the face.
First, let’s look at the verses as they actually appear:
And He said to them, “Why is it that you were looking for Me? Did you not know that I had to be in My Father’s house?” – Luke 2:49 NASB
The context is the short snapshot we have of Jesus at 12-years of age when he gets separated from his parents. They retrace their route and find him back “in the temple courts, sitting among the teachers, listening to them and asking them questions.” vs. 45
The phrase in vs. 49 that Jesus is “being about my Father’s business is unique to the KJV. We’ve never discussed it here before, but the phrase ‘kingdom business’ gets used to describe all manner of church activity (and busy-ness), but it’s important to notice that Jesus was discussing theology, not planning a building program, or starting an organization, or discussing a stewardship campaign.
Our satirical ‘my Father’s branding‘ is seen so frequently these days. It’s about lifting up the name and tag line of a single congregation or organization, not the name of Jesus who ought to be the central focus of the worldwide church referenced in The Apostle’s Creed. (‘Catholic’ in that context meaning universal.)
The other verse alluded to is
“Be careful not to practice your righteousness in front of others to be seen by them. If you do, you will have no reward from your Father in heaven.“ – Matthew 6:1 NIV
which is echoed a few verses later:
“When you pray, don’t be like the hypocrites who love to pray publicly on street corners and in the synagogues where everyone can see them. I tell you the truth, that is all the reward they will ever get. – 6:16 NLT
Practicing good works to be seen on Instagram is more common than you might think. It’s all about optics.
Back in 2014, I looked at this writing
I Samuel 16 offers us a verse we know but tend not to practice:
7b…I do not judge as people judge. They look at the outward appearance, but I look at the heart.”
The Louis Segund translation renders it this way:
…l’homme regarde à ce qui frappe les yeux, mais l’Éternel regarde au coeur.
In English, it would read that man looks at what “strikes the eyes;” in other words first impressions and superficial indicators.
Creating Instragram moments in ministry is more commonplace than you might think. Perhaps in some small way it can be justified in that it models or encourages others to think about their own Christian service or lack thereof.
But it’s often a thing in and of itself.
And therefore it’s not about Jesus.
The last part of Matt. 6:5 reads,
I assure you and most solemnly say to you, they [already] have their reward in full. – AMP
This self-promotion mentality goes all the way back to Babel.
Then they said, “Come, let us build ourselves a city, with a tower that reaches to the heavens, so that we may make a name for ourselves; otherwise we will be scattered over the face of the whole earth.” – Genesis 11:14
They wanted to make a name for themselves; “…This will make us famous…” (NLT) This is so backward and the polar opposite to the upside-down kingdom of Christ which is characterized by humility. Philippians 2: 3 begins
Don’t do anything for selfish purposes…
Four times at Thinking Out Loud, you’ll find this quotation which we heard in a sermon and it has stuck with us.
“There is no limit on what can be done for God, as long as it doesn’t matter who is getting the earthly credit.”
If that’s true, then if a church or organization is always consciously aware of building their own brand, logically, there are going to be limits on what they will be able to accomplish…
…The next “Evangelical obsession” I want to touch on quickly here is a preoccupation with numbers.
Earlier this week we listened to a podcast where a pastor was clearly boasting about all that his church has accomplished in the last several years and it came out in phrases (which I’ve altered slightly here) like,
- We have 150 people serving in this department of our ministry
- We’ve prayed for a thousand people in this area alone
- We want to be a church of 12,000 people
The numbers I’ve changed, but the substance was real. It was about building a brand, promoting a book, and, inevitably, hosting a conference.
Sadly, it somewhat undermined the good things he shared. Let me clear on that, there were some excellent takeaways that I will remember, but I’ll also remember the attitude and how reminiscent it was of another pastor we’ve been examining on another podcast who eventually crashed spectacularly.
Instead, we should be looking at partnerships where we work in cooperation with other ministries to build the Kingdom.
The one who plants and the one who waters work together with the same purpose. And both will be rewarded for their own hard work. – 1 Cor. 3:8 NLT
The passage that comes to mind here is one where John expresses concern to Jesus that a group that is outside their circle of disciples is ministering in the name of Jesus. Mark chapter 9 (CEB) reads,
38 John said to Jesus, “Teacher, we saw someone throwing demons out in your name, and we tried to stop him because he wasn’t following us.”
39 Jesus replied, “Don’t stop him. No one who does powerful acts in my name can quickly turn around and curse me. 40 Whoever isn’t against us is for us. 41 I assure you that whoever gives you a cup of water to drink because you belong to Christ will certainly be rewarded.
I once heard someone’s unique interpretation of the “mark” in Revelation represented by “666.” They said the mark was simply numbers. It was an interesting take, and one that fits our data-driven society.
We in the church can indeed be easily obsessed with likes, website stats, church growth, average attendance, yearly budgets, numbers of people baptized.
Numerics are simply not the name of the game.
Later, I felt there were a few more things that could be said about pursuing church growth at all costs, and doing ministry for the sake of having good optics online. This verse definitely should have been part of the discussion:
Proverbs 16:2
All a person’s ways seem pure to them,
but motives are weighed by the Lord. (NIV)
Because we just spent time in this verse two years ago in a piece titled Motivation Matters, I don’t want to spend a lot of time except to note that God is concerned with the why we do things as much as the what we do.
The apostle Paul saw this happening even back in his day. In Philippians 1 he wrote,
15 It’s true that some are preaching out of jealousy and rivalry. But others preach about Christ with pure motives. 16 They preach because they love me, for they know I have been appointed to defend the Good News. 17 Those others do not have pure motives as they preach about Christ. They preach with selfish ambition, not sincerely, intending to make my chains more painful to me. 18 But that doesn’t matter. Whether their motives are false or genuine, the message about Christ is being preached either way, so I rejoice. And I will continue to rejoice.
I think this is an important passage in our time because ministries do compete with each other, so let’s visit the same verses in The Message:
15-18 It’s true that some here preach Christ because with me out of the way, they think they’ll step right into the spotlight. But the others do it with the best heart in the world. One group is motivated by pure love, knowing that I am here defending the Message, wanting to help. The others, now that I’m out of the picture, are merely greedy, hoping to get something out of it for themselves. Their motives are bad. They see me as their competition, and so the worse it goes for me, the better—they think—for them. So how am I to respond? I’ve decided that I really don’t care about their motives, whether mixed, bad, or indifferent. Every time one of them opens his mouth, Christ is proclaimed, so I just cheer them on!
Paul was able to see the good that could come out of such proclamation, even when the motives were suspect. The grace he shows in this situation is remarkable. In I Cor. 4:4-5 he again says,
My conscience is clear, but that doesn’t prove I’m right. It is the Lord himself who will examine me and decide. So don’t make judgments about anyone ahead of time—before the Lord returns. For he will bring our darkest secrets to light and will reveal our private motives. Then God will give to each one whatever praise is due. (NLT)
The last two sentences suggest that are reward will be based on the motives which drove our activities. (Someone has quipped, ‘There will be a lot of surprises in heaven,’ for reasons such as this.)
Although I don’t have a copy, earlier in the year I was intrigued by this book title: Rooting for Rivals: How Collaboration and Generosity Increase the Impact of Leaders, Charities, and Churches (Bethany House, 2018).
When the church growth movement is analyzed, it’s said that much of the growth that takes place is transfer growth, in other words, people moving from one church to another. (This isn’t always true of fresh church plants however, in which genuine overall growth can be measured.) Transfer growth means that church leaders are competing for the same people, the same bodies if I can use that term.
But rivalry can also get to the point of bad-mouthing another organization without justification. The blurb for the book says,
Faith-based organizations are sometimes known for what we’re against—and all too often that includes being against each other. But amid growing distrust of religious institutions, Christ-centered nonprofits have a unique opportunity to link arms and collectively pursue a calling higher than any one organization’s agenda.
In today’s polarized world this comes as no surprise…
…Although I’ve looked at our opening verse many times, it was only today that I caught that it’s repeated at 21:2. Taking one last look, I noticed something at BibleHub.com that I’d also not seen before, the inclusion of the Brenton Septuagint Translation. Its rendering of 21:2 is:
Every man seems to himself righteous; but the Lord directs the hearts.
We can genuinely deceive ourselves sometimes or decide that the end justifies the means. But God’s concern is always deeper.
A March 11 article in the Saturday Star (Toronto) was discussing the effect that working from home has had on the workplace, particularly among recent hires who haven’t spent a lot of time in the office or interacting with their co-workers beyond voice calls or Zoom meetings. It’s becoming a problem.
Thinking Out Loud 