Thinking Out Loud

October 22, 2018

Superstore on NBC: Not a Family Shopping Experience

Filed under: children, Christianity, parenting — Tags: , , , , , — paulthinkingoutloud @ 8:50 am

Both of my part time and summer jobs all through high school and university were working in a department store. This covered a period of more than seven years. Later, my wife and I opened a retail store of our own, which later became a chain of three stores.

Retail is something I get.

So since it premiered, I’ve been watching the TV show Superstore on NBC.

I think the show is, overall, well-written. A few times, it has raised issues worth discussing.

I also accept — no doubt with reluctance — that television scriptwriters are always pushing the envelope; always seeing how much they can get away with. I harbor no illusions of returning to the days of Make Room for Daddy and Leave it to Beaver and Andy of Mayberry. I’m not the type of person to get into Moral Majority-styled rants about the filth on TV and calling for networks to cancel shows and everyone else to boycott sponsors.

Thursday night’s show included two scenes which had parts censored. The first was an audio ‘bleeping’ of a word completely ascertainable in context. The second was a visual ‘pixelation’ of a woman raising her t-shirt to show her bare breasts to a man. This second one actually occurred twice.

To repeat, this is the state of broadcast television in 2018.


This program airs at 8:00 PM.

I don’t get why NBC schedules this at 8:00 PM.

I don’t understand how NBC continues to get away with showing this at 8:00 PM.

U.S. network prime time begins when locally produced or locally acquired programming ends at 7:59 and runs to 10:59 before local news. The first hour, from 8:00 to 9:00 was once called “the family hour.” And yes, I know that kids today see far worse on the internet.


I don’t get why NBC schedules this at 8:00 PM.

I don’t understand how NBC continues to get away with showing this at 8:00 PM.

And if a family with young kids is sitting around watching television together, and scenes such as the one I described — and these are not the first instances of this I’ve noticed — come on the screen, I would think the situation in the family room or living room is just plain awkward.



  1. I don’t understand how networks get away with this either.

    Like you, I harbor no illusions of TV returning to how it used to be but it has clearly gotten out of hand. So bad, IMHO, that I can’t watch most of what is on TV anymore.

    Comment by Running the Race — October 22, 2018 @ 9:24 am

  2. Hum. Networks “get away with it” when we, the people, simply do nothing. What’s wrong with a little boycott? Not just “not watching” the program, but work to change all “prime-time” programs back to a more family-centered experience. Boycotting sponsors goes a long way toward making one’s voice heard. Yet how do we define “family-centered”? Perhaps the scenes described are the new family-centered experience.

    Today the voice against immorality on television is but a small voice crying in a wilderness. Our current American culture is neither the culture of our fathers and mothers nor is it the culture of our grandfathers and grandmothers. The American culture has become degraded; the American culture is on the verge of falling.

    “Father Knows Best” and “Leave it to Beaver” have made way for “Modern Family” and the altered reality of “Reality TV.” There is no longer a “moral majority” in America. There is only the immoral majority.

    America can change, however. There is hope. The American people have to want to change, have to see the current situation as it is, that it is not what it ought to be, what it could be. Americans must turn to the G-D of Israel, through His Son YeshuaJesus.

    When Jonah preached a country turned from its ways, turned to G-D, and as was saved.

    L-RD Bless, Keep, Shine. . .

    Comment by jonahzsong — October 22, 2018 @ 12:23 pm

  3. […] a recent post at Thinking Out Loud, Mr. Paul Wilkerson shares his dismay that a particular television show contains inappropriate […]

    Pingback by Prime-Time Television & Inappropriate Content – JonahzSong — October 22, 2018 @ 2:58 pm

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