Thinking Out Loud

January 15, 2017

Christian Bookstores Wondering What Happened to Christmas

Only a small handful of you would know that I also write a blog specifically for Christian bookstore owners and managers in Canada. This past week we’ve heard from a few about how their year ended, and the common theme seems to be that the bottom fell out of the month of December. One store apparently had a 20% drop from the same month a year previous, others reported less severe drops, and I suspect many of our brothers and sisters in the US experienced a similar year.

So what happened? Were there weather factors? Was there a gravitational pull to other types of retail to buy hot items this Christmas? Was it the Trump effect?

I can only say that I know the value of these stores and the ministry that can take place when such a place exists. The “category killing” of bookstores in general may not have stopped people from reading, but where Christian stores are concerned, the loss of stores is a loss of a neutral meeting place for Christians of all denominations and the loss of potential referrals to those churches.

Someone put it this way:

we-heart-christian-bookstores-2

Tomorrow we’ll take another look at why the stores are hurting.

 

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