Thinking Out Loud

April 5, 2010

Bus Ads: A New Twist On An Old Media


What is it with Evangelism and buses?

First there was last year’s Atheist bus advertising in London which spun off similar campaigns elsewhere.  (And this bus ad of our own!)

Now it’s Toronto.   An organization called Bus Stop Bible Studies ran a series of transit ads with one of them — asking “Does God Care if I’m Gay” — sparking outrage both from without and within the Evangelical community, to the point where the website for that particular topic in the series has been pulled offline.

Here’s the story as it appeared in The Toronto Star;   a look at some of the content of the online response as it appears at Torontoist.com, who we also thank for the above picture; and a blogitorial from Wendy Gritter of New Direction, a ministry organization to the gay and lesbian community, who wishes her group had been consulted first.    (New Direction’s DVD was featured in this blog’s link list in July, 2009.)

A year ago, while doing some further editing to my resource on pornography, I spent some time reading the blogs of people who were both identifying as gay and also identifying as passionate about Jesus Christ.   The more I learn about this issue and get to know people through their online writing, the more complex it becomes, and the more I know I know I need to learn.

I wonder if the Bus Stop Bible Studies advertising blitz would have been more effective if they had left this particular issue out of it.   Now the one particular topic — there were 24 altogether — has become a flashpoint, though it certainly brought publicity and awareness to the larger series of advertisements.

Related comments at RH (Reproductive Health) Reality Check.

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