Thinking Out Loud

August 21, 2012

The Perils of Successful Online Churches

On Sunday Andy Stanley looked right into the camera and said (more or less), “If you’re watching this online you need to turn off the computer right now and get dressed and find a local church.” I just about fell out of my chair. 

“That took courage;” I whispered to my wife.

In a series of articles at the blog, Church Marketing Sucks (yes, it’s called that) Jon Rogers notes the success of the online church service:

LifeChurch.tv has surpassed their physical audience as their church online experience already tops 3 million unique visitors in 2012 (there are around 100,000-120,000 unique visitors at Church Online each week). However currently there aren’t metrics for tracking those who only attend online and how often.

If your church is considering putting your service online, there is much useful practical advice here.

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