This is part two (see yesterday) of a two-part article.
In the setup in part one, we indicated that the influence of rock music in general and The Beatles in particular caused some sweeping changes, particularly in the U.S., in terms of fashion, drugs, war resistance and the sexual liberation. Some of this may have been inevitable, and there were certainly other influences at play, but the 1960s were essentially two decades worth of change sandwiched into one.
So what about another media (for lack of a better word) which influenced the Church?
The effect of the internet on Christianity or Evangelicalism varies depending on which aspect of the technology you’re discussing.
Email simply replaced snail-mail. Communications happened instantly, and at a fraction of the cost, but it’s hard to argue that this changed anything within church culture.
Church websites simply replaced the marquee at the front of the church building, allowing churches to opt instead for larger changeable letters adorned with pithy sayings. No need to post the pastor’s name or the service times, since all that was now on the website.
Video on demand or live-streaming of weekend services simply replaced buying time on local TV outlets, or for the blessed few, on a network of stations.
No, none of these things changed anything in and of themselves.
The real change happened on social media. Online bulletin boards, chat rooms, etc. made it possible for dialog to happen and made it easy for people to enter the conversation regardless of where they lived or their level of education.
But the biggest change occurred with the type of thing you’re reading now: Weblogs, or as they are better known, blogs.
While I can’t cite specific years as I did in part one of the article, here are some effects that I would say took place from about 2003 to 2009.
Blogs and Books – It wasn’t Christian publishers who came up with using social media to promote new releases, rather the conversations simply started happening over the latest title or the newest author. For reasons I’ll get back to in the final point, the period was a golden age for non-fiction books and publishers were tripping over themselves to place new voices under contract.
I specify non-fiction because the publisher relationship with social media today tends to be more focused on mommy bloggers critiquing and giving away spoilers in the latest Amish or romantic or historical fiction title. Some of these make it through three books a week and publishers are quite willing to supply even relatively small blogs with freebies.
But that wasn’t always the way. The original discussions were all about doctrinal, or Christian Living titles. Maybe a devotional. Eventually, the one Christian children’s book that ever got serious blog review, The Jesus Storybook Bible.
The Growth of Calvinism – This really isn’t anything new, neither should it come as a surprise. Any advance of media technology, or any general cultural shift in communications has been seized on by the Reformed community. Just look at one of the first megachurches (Crystal Cathedral, Reformed Church in America), one of the first TV ministries (Day of Discovery, Christian Reformed), the organizations which dominate our present publishing community (Zondervan, Baker, Eerdman’s, etc., all Reformed); look at these and you see that Reformers have always been there in any available media. (My running joke: Why are there no Salvation Army bloggers? Because while everybody else is writing about it, the Salvation Army is out on the streets doing it.)
But while the internet promoted Calvinism, in some ways the form of the doctrine that was promoted was also changed by it. There exists a type of militant Calvinism today that has polarized the broad Christian community. Reformed parents couldn’t give their children the comic book The Action Bible until the publisher provided a sanctified edition with text from the English Standard Version, the Reformed community’s new Bible of choice.
The Internet Celebrity – The blog Stuff Christians Like launched Jon Acuff overnight. The blog with the weird name, Without Wax, introduced the world to Nashville pastor Pete Wilson. The Naked Pastor developed a cult following, especially when some of the characters in the illustrations turned out to be actually naked. John Shore, Bill Kinnon, Tim Challies, Skye Jethani, Zach Nielson, and others like them were must reading for their constituencies. The Pyromaniacs aka Team Pyro proved that graphics matter, with their first-rate images appearing throughout their articles and attracting new followers.
But in a 2016 Happy Rant Podcast, Barnabas Piper and Ted Kluck noted that many of the Reformed blogging superstars have churches that are not as significantly large as their digital footprint might indicate. They enjoy a fame disproportionate to their church attendance. Furthermore some pastors, like Willow’s Bill Hybels, didn’t blog at all.
There’s also the few — of which this blog is one — that managed to attract a following without the author being a pastor or a published author. Voices that might not have been heard if this form of social media had not existed.
Homogenization – Despite the plethora of Christian blogs out there, there was a sense we were all reading from the same page. Re-blogging material was more common and more accepted in the early days, and the water cooler topics in church offices — especially among younger leaders — tended to mirror the topics being discussed on the blogs.
Emergent / Emerging – While the terms are now in disuse, there is much evidence that whatever the Christian blogosphere did for Calvinism, it did even more so for the various strains of the Emergent Church, including the Ancient/Future mini-movement that I feel was Emergent’s best byproduct; along with kick-starting the whole missional conversation.
I’m not sure if it was Tony Jones or not, but recently a writer from that era wrote a piece saying that Emergent was, in effect, now past its sell-by date. I have to agree, which makes it more interesting when some watchdog blog starts slamming the now non-existent movement. Which brings us to…
Discernment / Watchdog Ministries – The blogosphere in general, if nothing else, is all about being offended, so the discernment bloggers, the watchdog bloggers, those champions for truth and right doctrine (as long as it’s their truth and right doctrine) are a natural fit for social media.
The problem is that the average Christian, doing a Google search, has no idea when he or she has come upon one of these, and may not catch the watchdog’s own biases. The blogosphere, like the entire internet, has few filters.
Furthermore, there are so many targets for these writers, so many ways to instill fear, so many common enemies, that it’s easy to go on the attack and forget that those attacked are real people with real lives and real families. I think it’s harder to hate a person after you’ve shaken his hand, but I may be wrong.
Did Christian internet bullies contribute to the suicide of a pastor’s teenage son? We asked that question here a few years ago. We’ll never know the answer, but some are willing to speculate.
Connections – I met British Columbia blogger Rick Apperson somewhere in the comments section of my short lived Religion blog at USAToday. I met American pastor Clark Bunch through blogs and would consider him an online friend. Dare I say that I’ve made dozens and dozens of contacts through blogging, some of which I consider the most significant in my life, even though we’ve never met face to face.
I’ve also discovered an affinity toward people with whom I think alike and with whom I think quite differently. And I am so grateful for having spent nearly two years doing a column (albeit a news feed) for Christianity Today. I still keep in touch — mostly through Twitter — with author Drew Dyck.
Eccesiology – One of the main benefits of the early years of Christian bloggers was the rapid increase in the number of people who started planting churches. Called “the extreme sport of ministry,” church plants turned up in various shapes and sizes, with lay people who had never had a previous interest in Ecclesiology — and who had certainly never been asked — were writing and turning out blog posts and print books on the subject of doing church and creating a different kind of church (a phrase that if Googled, probably results in millions of hits.)
I listed this last, even though it could have been first, because it sums up a lot of what was taking place in a very short time: There was an explosion of ideas. Conversations were flying fast and furious about church governance, leadership models and worship styles. That the average parishioner cared so much about what was taking place drove all us into a deeper consideration of what it means to be Christ’s church.
The discussions and ideas were reflected in books and especially in a parallel explosion of conferences. People loved their church and loved the church. No idea wasn’t worth consideration. No speaker or writer wasn’t worth hearing.
It was the best of times.
Because I work mostly on the retail side of Christian publishing, twice a week I get to deal with customers directly and witness transactions first-hand. What follows is not conjecture, extrapolation from a too-finite study, or exaggeration of a few anecdotal observations.
I mentioned a few weeks ago I wanted to return to a discussion that happened several weeks ago on 
Thinking Out Loud 