There’s an entirely new type of website out there. Perhaps you’ve seen them.
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I first became aware of them less than a year ago, though I suppose they’ve been around longer.
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They appeared as “Promoted” posts in my Twitter feed. I’ve been on Twitter since 2013. Generally, I like using it.
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A lot of people have Twitter. It’s a very popular service. I’ll bet you either have it on your phone or computer, or know someone who does.
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So maybe others have seen them, also.
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The Twitter posts begins with a provocative question or revelation or a picture that might pique your interest.
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“The most interesting things that ever happened in world history.” Or, “The most bizarre thing you’ve ever read.”
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You say to yourself, ‘This will just take a minute.’ You really believe that to be true. It won’t be a waste of time.
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I don’t usually click on promoted posts, but sometimes curiosity gets the better of me. Perhaps you, too.
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The first paragraph is a reiteration of the headline or question or issue at hand. That’s pretty standard journalism. Introduce the topic in the first two or three sentences.
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Then there is an advertisement, but that’s okay, because the information is all going to come in the next paragraph, right?
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But the second paragraph is a bit of a teaser. Or filler. Things like, “I’ll be you’ve often wondered about this, haven’t you?”
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Then the information starts to flow, but it’s not exactly what the Twitter post mentioned, nor is it containing the photo image in the Twitter teaser.
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But it’s close, so probably a few more scrolls down the page and we’ll get to what it is that I was made to want to read.
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But the topic appears to offer a number of variants, rabbit trails and diversions. Each section is on-topic, but I’m pretty sure the substance of the topic is just around the corner.
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Except it isn’t. The paragraphs seem to be self replicating. The more I see, the more there is to see.
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I wonder if there is an end in sight. Or if my phone has the capacity to keep loading more.
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Because of the advertising, the page is getting graphically heavy, but I’m sure my phone has the storage to load more adverts and more paragraphs.
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I’m realizing the people who dreamed up this format are rather clever. They can promise advertisers — and actually deliver — eyeballs to match their pitches.
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And of course, they have to find writers who can be trained in writing this type of endlessly teasing copy.
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It’s a whole new type of journalism.
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But I’m also beginning to be able to sense these before clicking. Sniff them out, so to speak.
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So I’m thinking that you’re getting the idea by now, aren’t you.
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There truly is a whole new type of website out there, and I’m not so sure that it, like so many other aspects of the new technology, is doing us any good.
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Being the Go-To Guy for Opinion and Information
An old friend of ours is frequently called upon by a Christian television show to offer his opinions on the major story of the day or general trends. He’s one of a number of “go-to” people they use when they want to gather additional commentary on a given topic. He’s knowledgeable about many things, and I don’t at all question their judgment in using him.
When I worked briefly in campus media — newspaper and radio — at Canada’s largest university, we would receive a phone book of sorts titled Sources; a listing of people in business, finance, academia, education, entertainment, sports, politics, world affairs, etc. who were considered experts in their field. The book allowed writers and broadcasters to get past the screening processes and be in contact with these people quickly. A good journalist has his or her own contacts as well.
It’s always nice to be asked your opinion. It’s self-gratifying perhaps, but always good for self-esteem to hear someone say, “What do you think about this situation?” Recently, “Canada’s most-listened to spiritual talkback program” as it is known, cut back it’s actual time allotted to talkback. I think it’s unfortunate when fewer and fewer voices get to be heard. Or when only a few people get the morning call from the Christian television producer to prepare a soundbite for the morning broadcast on a fast-developing story.
But we all can’t be experts on everything. For the past three weeks I’ve followed the uprising in Tunisia and the subsequent protests in Egypt without writing a word about them here. I think I understand the basic issues enough to explain it to my kids, but that’s where I draw the line at jumping in on that one.
You see, I went to an experimental high school in Toronto. We were among the first to get “unstructured modules” or “spares” in the middle of the day. Also, we were allowed to drop history if we took geography, which means that I’ve never taken high school history (nor political science) and my middle school history classes were taught by a former hippie whose teaching of the subject consisted of playing the banjo (seriously!) and spinning tales that often sounded more like fiction than fact. He wasn’t big on students taking notes either, so in those three years of junior high, my cumulative notes would barely fill a single notebook. So I tend to shy away from topics related to history, political science or macro-economics.
It’s important to know what you’re an expert on and where you’re out of your depth. Yet we know people who feel they have to have a take on everything and at least one Minneapolis pastor who I sometimes feel is placed in a spotlight where he has to have an opinion on every issue passing by.
But you, too can be a source. There’s always blogging. As I approach the three-year anniversary of this project in a few days, I am reminded that I’ve always felt I got into this too late. That for someone who has always been a prolific writer, building a platform might have come easier if I’d started earlier.
But then yesterday I spoke with a professional writer who has just started one. And honestly, I don’t think it’s ever too late. This one succeeded partly because it wasn’t about my issues or local issues. The first time a comment came in from Europe or Australia, I knew that I was being followed by a much larger audience than I imagined, and I responded by writing in a way that would make this blog world-friendly.
However, if you read the stats on Christian Blog Topsites (the first of the aggregator ‘buttons’ in the sidebar) you know that all of us in the upper tier play second fiddle to a woman who simply writes about “raising four kids under five.” So you don’t have to take on the world in order to reach the world with your writing.
And if you’ve already made that leap, today’s comment section is available for you to promote your writing. Who knows? You might even turn up as a Wednesday link at some point in the future.
If you care about your world and can express opinions cleary, You are a source. And your opinion is worthy of an audience.