A week ago in the United States eyes were glued to the biggest (American-style) football game of the year. In addition to the game itself, attention is focused on the half-time entertainment, and the creative advertisements which are broadcast throughout the game.
One (two, actually) of those advertisements was from a group trying to raise awareness of the person of Jesus through a campaign called “He gets us.” A 30-second advertisement cost $7 million (USD) to air not including production costs and many of the adverts the organization has produced are 60-seconds long.
While you would expect the world at large might not be thrilled to have their big game party interrupted by an evangelistic appeal, there was also notable criticism from other Christians. That seems to go against the principles of Romans 14. Particularly verse 4:
Who are you to condemn someone else’s servants? Their own master will judge whether they stand or fall. And with the Lord’s help, they will stand and receive his approval. (NLT)
We do this a lot.
It’s easier to sit back in the comfort of our own homes and offer micro-analysis and critique than it is to summon the energy to be part of a large-scale effort to try to do something significant to advance the Kingdom of God. The capital “C” Church is no different than the world: Everyone’s a critic.
What about the theme of the advertising?
A couple of generations past, a similar campaign appeared on billboards and bumper stickers simply stating, “I Found It.” I can’t remember how the dynamics of follow-up or next steps worked with that one, as there was no internet. But today, that campaign might get mired in the controversy of, “Did I find God or did He find me?”
So what about the idea that God “gets us?”
I especially like this translation of Hebrews 4:15:
Our High Priest is not one who cannot feel sympathy for our weaknesses. On the contrary, we have a High Priest who was tempted in every way that we are, but did not sin. (GNT)
This is the very essence of incarnation. I like how this translation “fleshes out” the passage of God the Son “putting on flesh” in Philippians 2:6-8:
although He existed in the form and unchanging essence of God [as One with Him, possessing the fullness of all the divine attributes—the entire nature of deity], did not regard equality with God a thing to be grasped or asserted [as if He did not already possess it, or was afraid of losing it]; but emptied Himself [without renouncing or diminishing His deity, but only temporarily giving up the outward expression of divine equality and His rightful dignity] by assuming the form of a bond-servant, and being made in the likeness of men [He became completely human but was without sin, being fully God and fully man]. After He was found in [terms of His] outward appearance as a man [for a divinely-appointed time], He humbled Himself [still further] by becoming obedient [to the Father] to the point of death, even death on a cross. (AMP)
How do you read that? I would say, “He gets us” is an understatement. It’s the difference between sympathy and empathy. He doesn’t just “get us” but through the incarnation has “been us.”
If you were in the middle of a rough stage in life, wouldn’t you want someone who understands? Who has felt your pain?
Which brings us to the cost.
The money spent to run those advertisements in the big game was just a small part of a $100 million (USD) investment. This begs the question, “What is the cost of a soul?” Or better, what do we know from scripture about putting price tags on someone else’s “offering?” Matthew 26: 7-9 tells us that Jesus was at Simon the Leper’s home.
While he was eating, a woman came in with a beautiful alabaster jar of expensive perfume and poured it over his head. The disciples were indignant when they saw this. “What a waste!” they said. “It could have been sold for a high price and the money given to the poor.” (NLT)
But Jesus doesn’t accept that line of argument.
But Jesus, aware of this, replied, “Why criticize this woman for doing such a good thing to me? You will always have the poor among you, but you will not always have me… I tell you the truth, wherever the Good News is preached throughout the world, this woman’s deed will be remembered and discussed.”
(v10-11 13, NLT)
As if to underscore the point, Matthew’s next words detail the effort by Judas to get paid as an informer to help the chief priests optimize the time and place of Jesus’ arrest. Money, again! Yikes! Money gets in the way of everything. The discussion of money gets in the way of everything.
I’ve never met the people who created those advertisements and purchased the required airtime. They don’t go to my church. They aren’t people I follow on social media. I don’t know their hearts at all. But I believe their intention is clear. I really like how this translation covers the last few words of Luke 9:39:
John said to Jesus, “Master, we saw someone using your name to cast out demons, but we told him to stop because he isn’t in our group.” (NLT)
He wasn’t part of their group. So many problems happen in the modern church because we don’t know each other.
Jesus has already hinted at the inclusionary answer to their dilemma in the preceding verse (“whoever welcomes me welcomes the one who sent me“) and does so directly in the verse that follows.
But Jesus said, “Don’t stop him! Anyone who is not against you is for you.” (50).
Mark’s gospel adds more detail:
“Do not stop him,” Jesus said. “For no one who does a miracle in my name can in the next moment say anything bad about me, for whoever is not against us is for us.” (9:39,40 NIV)
I’m thankful that even as we debate the motives and nuances of someone else’s ministry efforts, God still loves us.
He gets us.
Watch the commercials on YouTube or at HeGetsUs.com