Yesterday Uber Technologies announced changes to its ride-share system insofar as it is affected by ratings that passengers give its drivers, and the drivers give the passengers.
It prompted the announcer on the talk radio station that’s on when I drive home to be reminded of an episode of Black Mirror in which every single interaction is tied to a rating system, including such trivial things as paying for your fuel at the self-serve station or picking up milk at the convenience store. People are constantly identified and the rating is quickly punched in at the conclusion of each transaction. Things like being a blood donor are obviously weighted higher for consideration of a person’s social credit score.
Early on in the episode, a woman goes to rent a car only to be told something like, “We only rent to sevens or higher.” She must then try to find away around the system, and my wife, who has seen the episode, says at that point the story gets darker.
I have always liked — and often used — the Max Headroom phrase “20 minutes into the future.” From my perspective, many of the things science fiction dreams of happening in a very distant future are often, relatively speaking, just minutes away from being reality.
Anything transactional in a goods-and-services sense always reminds people of the words of Revelation 13:
It also forced all people, great and small, rich and poor, free and slave, to receive a mark on their right hands or on their foreheads, so that they could not buy or sell unless they had the mark, which is the name of the beast or the number of its name.
When BankAmericard and MasterCharge (today’s VISA and MasterCard) were first introduced in the U.S. some Evangelicals claimed this was the forerunner of the mark of the beast. (The same, but to a lesser degree, in the UK with the introduction of Barclaycard.) It was a similar reaction when UPC barcodes were introduced — somewhere I have a prototype print of the circular type of barcode that was never used — and then the same discussion once again when microchips for dogs and cats were first made available.
But each of these discussions focuses on the how of the technology, but not so much on the what.
What if your ability to conduct transactions isn’t determined so much by how much is in your account or the limit of your available credit, but instead by other factors, such as the social credits? What if, like the woman in the TV show, you can’t rent the vehicle for reasons other than financial? Uber stated that below a certain point customers may stop having access to the Uber app. People were calling in with opening lines such as, “Hi, my name is Dan and I’m a 4.87.”
The talk radio hosts spring-boarded to a discussion of Uber and Lyft drivers refusing to take people to certain destinations. What if your car breaks down and your conservative fundamentalist Uber driver refuses to take you to Joel Osteen’s church? Or what if the atheist driver refuses to pick you up at Saddleback to give you a ride home? (And why are they working on Sunday?) What if the fish on the back of your car caused you to be down-rated by people you weren’t even dealing with at arm’s length?
I would argue that the potential for market disruption — not to mention blatant discrimination — here is huge, and the insidiousness of it makes the issue of bakers refusing to bake wedding cakes for certain customers look tame by comparison.
Update: There’s a reader comment below that bears highlighting. The link is to a New York Post story from May 18th which begins:
Imagine calling a friend. Only instead of hearing a ring tone you hear a police siren, and then a voice intoning, “Be careful in your dealings with this person.”
Would that put a damper on your relationship? It’s supposed to.
Welcome to life in China’s “Social Credit System,” where a low score can ruin your life in more ways than one…
Wednesday Link List