This post first appeared in April 2012 at Christian Book Shop Talk
All music products follow a natural cycle from top sellers to the delete bin. In the book industry, we call them remainders, with CDs their deletes. Not sure which is worse: Being ‘leftovers’ or ‘write offs.’ The end result is the same.
There are two surefire ways to make sure your songs don’t die after the album sales die: One is to make a comeback every five years; the other is to make sure the songs are remembered and perhaps even rediscovered years later to be covered by other artists.
If you’re an upcoming band or solo artist, you want to get signed to a label, and you want to get signed to a good label, and a good label is one that will work hard to aggressively promote your music and aggressively protect your copyrights, right?
Well, maybe not. Those royalties will certainly buy a lot of groceries and nobody wants to see their music blatantly ripped off. But I don’t think any musician lying on their deathbed is preoccupied with performance royalties or mechanical royalties.
They would much rather see their music outlive their lives.
I’m returning of course to the issue raised the other day concerning EMI-CMG, the Christian music group of EMI. Is getting signed with this label the top prize, or might you do better, in the long run, to sign with a more ministry-focused organization?
Today I decided to listen online to the song “More” by Mylon LeFevre. Classic Christian rock. “More of Jesus, less of me…” Beautiful harmonies.
But instead, I got the far too recurring black screen telling me the song is not available in my country. Apparently people in Canada are tripping over themselves trying to profit from Mylon’s material. (If I wrote this on one of my mainstream blogs, I would get back, “Mylon who?”) It’s a shame really, because the song is most worthy of a cover version.
I’m sure somebody at EMI thinks they are just doing their job; bowing to whatever copyright oddities permit the song in the U.S., but ban it in Canada, Japan, Serbia and three other countries you’ve never heard of. And in fairness, the notice also implicates Warner Music Group, who aren’t so much of a player on the Christian music scene, but probably own a song or two that you and I would want to recall.
The bottom line is this:
- Christian music exists for a different purpose
- Christian songs ultimately belong to the body of Christ
- Christian artists answer to a higher boss
For years, the CCM industry yearned for “crossover,” we wanted to see our products rack up the numbers in K-Mart and Target and be equal players in the larger industry. So independent record companies like Sparrow sold out to the majors.
Perhaps it’s time to stop chasing success and start crossing over in the other direction; time to take back our music. And if you are a music artist on the cusp of signing with a ‘major,’ think twice about where you want your music to be long after the songs are deleted and the band breaks up. Available or locked in a vault somewhere?
Update: Today (at least) you get to hear the song if you’re in Canada. And for those of you who didn’t know what song I was speaking of; here it is: