Thinking Out Loud

June 13, 2017

Quote Cards Trend: Another Blow to Literacy

Filed under: books, Christianity — Tags: , , , , , , , — paulthinkingoutloud @ 9:02 am

I work in and around the publishing business and I’m always looking for ready-made graphics which can be used to show off the latest books. Following publisher Twitter accounts over the past few years has proved to be a never-ending source of professionally produced graphic images that I would never be able to create myself. Until recently.

The latest trend however is that publishers, instead of producing Facebook-ready and Twitter-ready graphics with a cover of the book and a link to the author website have migrated toward quote cards. Haven’t heard of them? They’re basically quotations — a sentence or sentence fragment — set against a photographic or textured image that are totally made with Instagram as the key application. 

Think about that for a moment.

You can add images to Twitter.

You can add images to Facebook.

But Instagram exists solely for pictures.

It’s nice that at least they’re quotations from books — publishing houses are still in the business of reading, last time I checked — but Instagram, like spellcheck, auto-correct, Tumblr, 140-character limits, and the erosion of attention spans known as YouTube is simply another contributor to the whole loss of language we’re experiencing right now.

We’re moving from literacy to orality.

So many bloggers have just given up using their ten fingers on a keyboard and are simply making podcasts. Less work. Less attention to editing. Less quality, if you don’t mind me saying so, except for a few of the best.

We’re also moving from words to pictures.

And the pictures are not worth 1,000 words, either.

Reading separates us from the animals. It’s what makes us distinct. And we’re losing it…

…Back to my original theme. You can’t judge a book by its cover, but you also can’t envision it with nothing but a quote card. This is not a good move. You can’t judge a book by a single quotation, either. The social media/IT/communications/publicity people have got Instagram on the brain and they’ve forgotten their true purpose: To show people books coming to market. 

So what about those of you who don’t work doing the type of thing I do? Have you seen this devolution of language in other forms? Is a single quote enough to interest you in an entire book?


After this had been posted for an hour, I thought some of you might wonder how social media content which is promoting publishing products is a step backward for literacy. The problem is that people get inoculated with a shot of the book (the quotation) and are now immune to the book itself.  Of course, you know that I’m a big advocate of chapter excerpts so you could ask how this is different. I think chapter excerpts are a launch into actually reading the book. If the excerpt runs 10-20 pages, you’re already in, you’re already reading the book.  With the quotes, I anticipate more of a been-there-done-that type of response; a simple quote is insufficient to present a precis of the book or introduce the author’s thesis. And people know quotations can be totally out of context.

January 15, 2011

Winning the Life Lottery

The very fact you’re reading this on a computer places you among the wealthiest of the seven billion or so people who inhabit the planet.  While the evening news brings reports of devastation in Haiti or political uprising in Tunisia, most of you are enjoyed a much less stressful week.

I frequently visit The Ad Collector, a blog which features the best of advertising campaigns from around the world, with a special focus on adverts for non-profits and public service organizations.  A month ago they featured a Swedish series of billboard-type display ads  under the caption, The Lottery of Life which juxtaposed life in Sierra Leone, Darfur, Palestine and The Phillipines with life in Sweden, with the aim of getting people to visit a website sponsored by Save The Children. (If you have high-speed internet, enter your name and spin the wheel to see how things might have worked out differently.)

But is it just a spin of the wheel that you ended up in the UK, or the US, or Canada, or New Zealand, or some other less troubled place? I’m not a huge fan of this poem by Roy Lesson, founder of Dayspring cards — I can’t believe I’m actually posting it —  because they tend to plaster it all over so many pieces of merchandise they create, including seasonal variants, but if you believe in the sovereignty of God, your geographic placement has to be more than just the random spinning of a giant wheel…

Just think,
you’re here not by chance,
but by God’s choosing.
His hand formed you
and made you the person you are.
He compares you to no one else.
You are one of a kind.
You lack nothing
that His grace can’t give you.
He has allowed you to be here
at this time in history
to fulfill His special purpose
for this generation.

-Roy Lessin

Notice I did not say, “if you had been born somewhere else;” because some would argue that then you would not be you. Nonetheless, you are a product of your environment generally, and its geography in particular. This ought to fill you with much gratitude to God, especially in light of these pictures which remind you of the conditions in all the other places around the world.   Conditions that exist right here, right now, even as you sip your beverage in a comfortable chair reading these lines…

So what is our response?

Photo captions: Hold your mouse over each picture for the caption; or, respectively the pictures are Sierra Leone, Darfur, Palestine and The Philippines.

February 7, 2009

There Probably Is No Bus Ad Like This One

Filed under: Christianity, Humor — Tags: , , , , , — paulthinkingoutloud @ 5:42 pm

With atheist bus advertising slogans now appearing in Toronto, the Canadian blog Pilgrim Scribblings challenged readers to create their own bus ad, using a generator linked in the blog post.

Here’s our contribution:

bus-ad1

…and it’s true; nothing clears a room or ends a religious debate faster than when you bring Jesus into it…

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