Their Personal Brand was Damaged in 2020

It wasn’t a good year for some people. Whether due to political allegiances, marital collapses or financial improprieties, the year was filled with missteps that damaged the brand of many key authors, pastors and leaders. The election and the pandemic proved to be catalysts for revealing some people’s true character. And we didn’t even consider the implications of the discussions that arose in the wake of Black Lives Matter.

Also, an apology to readers outside the U.S. that this is so America-centric. But then again, what happened in the States was often the lead news item on nightly roundups in Canada, the UK and Europe. If they didn’t know already, reporters in every country had to learn overnight how to report on the U.S. political system and election system. These are names you probably recognize anyway. There were many others not included.

Here’s my recap:

Ravi Zacharias – The real tragedy here is that so much has come to light since his passing, leaving him no opportunity to respond or to repent. The legacy of his namesake ministry has been damaged in the process. It was more than just the exaggeration of academic credentials. It was about serious sexual misconduct. RZIM needs to do what they haven’t done so far: Act quickly. Rename the ministry in Canada and the U.S. as well as in Europe where it’s known as Zacharias Trust. Second, replace Ravi as the “voice” of the Let My People Think radio feature with some of the many gifted apologists currently on its speaker roster.

Eric Metaxas – An Australian blogger wrote, “Reading Metaxas’ tweets is like watching a man slowly drive his career as a public intellectual over a cliff.” In 2020, the author and talk show host did what so many did, suspending all reason and logic for an unqualified backing of Donald J. Trump. His “losing it” seemed to have no limits toward the end of the year, with the alleged sucker punch of a protester outside a RNC event, and his theft of Pentatonix’ audio track for his “Biden Did You Know?” video which YouTube appropriately removed a day later.

John Ortberg – Following an investigation into the popular author and pastor’s knowledge concerning a volunteer at Menlo Church which some argued should not have been permitted to be involved in children’s ministry there due to a possible attraction to minors, Ortberg was reinstated in March only to be outed in June by a family member who said that the pastor and author was actually protecting the identity of a different family member. That was all it took to pave the way for a final farewell.

Dave Ramsay – The self-proclaimed Christian financial guru’s complete disregard for health guidance dealing with the pandemic opened up a broader discussion and revealed what might be considered a somewhat toxic workplace.

Jerry Falwell, Jr. – Again, another person whose credibility was destroyed by unwavering support for Trump, which then opened up further investigation resulting in revelations of Falwell and his wife participating in what were, at the very least, some unusually close relationships involving other people. Current students and alumni are fighting to see his name distanced from Liberty University in order to preserve the value of the education they received. Falwell brought some of this on himself however, posting some pictures one might have wanted to keep private, which in itself showed a complete lack of discernment and wisdom.

Jim Bakker – Long before the Moderna or Pfizer vaccines, Bakker had the cure for Coronavirus and was willing to sell it to you. Too bad it took the NIH (in the US) or NHS (in the UK) so many months to catch up to what Bakker already knew. His actions also cast a shadow on everyone who has ever been a guest on The Jim Bakker Show.

John MacArthur – Defying California state law, MacArthur’s Grace Church packed in unmasked worshipers during Covid-19’s second wave, insisting that God requires us to worship together and be assembled together. In many respects, this is an incomplete theological understanding of what it means to be united and what it means to be the church. Should MacArthur be on this list, or were his actions in 2020 simply a continuation of what he’s always been?

Franklin Graham – Another Trump election casualty, Graham’s situation collecting salaries from both the Billy Graham Evangelistic Association and Samaritan’s Purse was thrust back into the spotlight. Being a Graham, expectations of character standards are always high and some are suggesting that Franklin doesn’t even come remotely close.

Jay Sekulow and Family – By December it’s easy to forget stories that were circulating in January, but in that month Ministry Watch reported on the salaries paid to execs of ministry organizations and the American Center for Law and Justice (ACLJ) turned up repeatedly in the list. Jay Sekulow was #3 on the list at $1,421,188, while “spokesperson” Kim Sekulow was #5 with $1,053,432, and Gary Sekulow, CEO/COO was #7 at $985,847. (For some ministries the most recent year listed was several years old.) The money paid to some ministry leaders is an absolute atrocity.

Focus on the Family – Another story from earlier in the year, this popular organization declared that they were actually a church and as such not required to do any public reporting of their income or executive salaries. See our January article for all the ridiculous defenses given for this action.

Mark Dever – The ecclesiology in general and church governance — and Covenant Membership in particular — of the 9 Marks church group caused one watchdog blogger to write, “…they appear to be in danger of redefining what constitutes the church. They have invented a system that is full of rules and regulations, many of which are conjecture. Yes, they quote Scripture but they often interpret Scripture through their own peculiar lens.” Just another example of the Calvinist/Reformed movement slowly parting ways with mainstream Christianity.

Carl Lentz – Not sure that the greater damage resulting from Lentz’ confessed affair is to him or to the leadership of Hillsong. Especially Hillsong’s North American expansion efforts. Maybe I should have listed Brian and Bobbie Houston instead. What did they know and when did they know it? Still, give it a year or two and I would expect to see Lentz surface heading another church somewhere.

Paula White – As a post-Charismatic, I have no objective problem with speaking in tongues, but feel that Trump’s “Spiritual Advisor” chose neither the right time or the right place. And what happened to the “angels from Africa?” Are they still on their way? What were they doing there in the first place? The public needs to know. Whatever damage Graham, Falwell and Metaxas did to Evangelicals, White did the same to her fellow Charismatics and Pentecostals.

Jen and Brandon Hatmaker – In some respects, I feel bad isolating this one ministry couple, so allow them to serve as stand-ins for all those Christian pastors whose marriages didn’t make it to the finish line.

Rachel and Dave Hollis – Ditto. Rachel is author of the huge publishing success, Girl Wash Your Face which only saw mediocre sales through some Christian channels despite being a national bestseller. Again, on this list as a stand-in for other Christian authors with a similar 2020 separation story.

Robert Jeffress – Another of the “court Evangelicals,” this SBC megachurch pastor and frequent guest on FOX-TV was a reminder of why churches and pastors should stay away from politics. It will take years for the damage done to the capital “C” Church to recover, and some say the name Evangelical is tarnished permanently.Meanwhile the SBC continues to report declines in baptisms and membership, which impacts its Broadman & Holman and LifeWay publishing empire.

The Episcopal Church – In a rather strange irony, the denomination which so greatly values the Communion sacrament as most central to their weekend worship found themselves preventing parishioners from improvising at home, which other bodies both permitted and encouraged during the lockdown. This resulted in the creation of the term “Eucharistic fast” to describe abstaining from The Lord’s Supper. Anglicans can only receive the bread and wine if the elements have been consecrated by an Anglican officiant. Eventually some churches got creative in finding ways to get the necessary items to congregants, but I can’t help but think they painted themselves into a corner by so greatly limiting access to the table. 

Chris Rice – In October an investigation was launched concerning sexual assault claims against the Christian musician dating to when Rice was a guest artist at youth retreats for a Kentucky Church, reports the pastor found to be “credible.”

K. P. Yohannan – The financial oddities (or as I just accidentally typed it, auditees) of Gospel for Asia keep getting “curiouser and curiouser.” This isn’t a 2020 story, nor is it limited to the U.S., but an ongoing saga which simply doesn’t go away.

Sean Feucht – Similar to the Trump-related stories above, with an extra conspiracy theory or two thrown into the mix; instead of running for public office, this guy should have stuck to playing music and leading worship; though now I’m not even 100% sure about that.

Kirk Cameron – Like Feucht above, Cameron staged a mass event which totally disregarded health advisories. We’re supposed to spread the gospel, not super-spread Covid-19.

John Crist – After stepping back from touring and creating video content following sexual misconduct allegations in 2019, the comedian resurfaced in 2020, but to some, the humor just wasn’t working; it was too soon. Crist would do well to simply abandon the Christian market altogether and rebuild his brand as a mainstream stand-up comic where this sort of thing happens with greater regularity and with nobody batting an eye.

Kenneth Copeland – The faith healer and prosperity teacher was another Trump casualty, but his laughing at the thought of a Biden victory was somewhat eerie if not somewhat demonic; and in Copeland’s camp, they know a thing or two about demonic. 

Willow Creek Leadership – A year ago Bill Hybels might have appeared on a similar list to this, but for the past twelve months, the leadership at Willow has in equal amounts both launched and stepped back from new initiatives, seeming like a small boy wandering the aisles of a department store in search of his parents.

Matthew Paul Turner – The author of Christian books for both children and adults came out as gay and announced his divorce. The latter has wider acceptance in the Church these days, and in some sectors the former is heading in that direction. His admission probably burned some bridges but it’s hard not to respect his transparency.

Albert Mohler, Jr. – I was once a fan, but in 2020 he became another SBC leader who got sucked into the Trump vortex.

James MacDonald – The disgraced former pastor popped up a few times in 2020 to make sure he was getting everything he had coming to him from Harvest Bible Chapel and Walk in the Word. The man who once used Easter Sunday to kick off a series on personal finances has revealed what is most near and dear to his heart. The NASDAQ is risen. It is risen indeed.

…That’s probably enough of this for one day. Or one year. This gives me no pleasure, but compiling this over the past several hours has been eye-opening. There was also one person I deliberately chose to exclude, and another I held back because of conflicted feelings about what I was seeing for myself and what others were reporting. Time will tell. It always does.

2021 can only be a better year, right? Let’s pray for that to be true.