Thinking Out Loud

January 27, 2017

Contextualizing Your Message for Different Worldviews

GoodseedMany years ago at the MissionFest event in Toronto — a sort of trade fair for domestic and foreign mission agencies — we encountered representatives from GoodSeed Canada’s Quebec branch, who introduced us to four rather unique products. They were essentially the same book but each edition was tailored to a particular audience: People who grew up aware of traditional Christianity; people whose influences were largely Eastern; people whose background was more atheist, agnostic, pantheist or New Age; and children. As a lover of apologetics, I probably would have bought just about anything they offered, but the shared characteristics of all four books intrigued me.

the-stranger-from-goodseedThe Stranger on the Road to Emmaus is aimed at adults and teens who have been primarily influenced by Christianity, whether Protestant, Catholic or Orthodox, but are not necessarily believers. It’s published in ten languages, with optional workbooks available in six languages. There’s also an audio book available in English and Spanish, and an interactive DVD curriculum.

All That the Prophets Have Spoken is aimed at adults and teens who have been primarily influenced by Islam, but are not necessarily Muslim in belief.  It has 25% different content than The Stranger and is available in five languages with workbooks in two.

By The Name is aimed at adults and teens who have been primarily influenced by polytheism, pantheism, atheism, agnosticism or animism; or see themselves as a post-modern, post-Christian or secularist.  It is available in English and French.

The Lamb Story is a picture book hardcover is aimed at children age four and up from different backgrounds. It is available seven languages, with PowerPoint and DVD, CD audio, and DVD versions in English.

These aren’t new titles. So why share them here today? I think the idea behind this set of books is exactly what’s missing right now in Christian publishing. We generally publish books for Christians. The already on-side. Preaching to the choir. Imagine having a resource that you could place in the hands of two vastly different acquaintances which was written specifically for each of them. Consider the idea that instead of publishers establishing a brand through doing regular, large print, student versions and study guides, they pursue the title along the lines of different worldviews. Everybody in Christian publishing should be copying this concept to some degree.

Check out the graphic image below which also lists the various languages in which each is published. GoodSeed has branches in Canada, Australia, Scotland, Germany and the U.S.  You can learn more at the ministry headquarters home page, or link to find the store in the country nearest you. Even if you’re not in the market for this right now, take a look at the concept and remember these the next time you encounter that person for whom the existing catalog of Christian products is insufficient.

good-seed-titles

 

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