Some Christian bloggers feel a compulsion to weigh in on every trending topic, but most are ignoring this one entirely. I’m talking about the growth market of stress-relieving adult coloring books. Never heard of it? The uniquely Christian editions simply mirror something taking place in the larger publishing market except that we Christianize it through the adding of a few Bible verses, though maybe not on every page.
Dominating the religious market is Today is Going to be a Great Day! released by Christian Art Gifts, a worldwide consortium of manufacturers and distributors best known for their line of Bible cases. It probably offers the best deal on a price-per-page basis.
But Baker Book Group offers one also, Live Loved containing the writing of Margaret Feinberg, which has author name recognition. On Wednesday, I noticed this title on a list of possible blog review titles. How do you review a coloring book? I dared to ask this, and was told to, “…see this as an experience, and review based on that. Perhaps talk about what you reflected on or if you felt anything during, or coming away from the experience.”
I’ll have to get out my colored pens. Or is it pencils? I know nothing about this genre. Anything I was to color would look like it had been done by a 5-year old. It wouldn’t make the refrigerator door of a preschool, even a politically correct one where everybody’s pictures get posted. I am always coloring outside the lines, which, on reflection, would be a great name for a blog.
Some Christian bookstores are finding this whole trend to be a cash cow. They are in fact selling the pens, or markers, or whatever you use to share this stress-relieving experience. I’m hearing of stores ordering 500 copies at a time of Today... This is Christmas 2015’s Jesus Calling, a veritable gift to Christian merchants.
Where does all this lead? When you have a trend, build a Bible around it; ergo Journaling Bibles:
“Don’t write in your Bible;” I was told as a child. Hence a vast scripture collection adorns my shelves that are void of any underlining or highlighting. But now we have the sample pages above where apparently every one of us is potentially the next Timothy Botts. It’s a Bible marking adventure that makes Kay Arthur’s intricate inductive study method of Bible marking (see below) appear downright drab by comparison. Again, I know people awaiting the Winter release of these Bibles with baited breath.
So what is this blogger going to say in response?
I have no words. I just don’t get it. Coloring books? This is what it comes down to in a world that faces so many spiritual challenges right now? The gifts under the tree this Christmas are going to be coloring books for adults?
I guess I said it all when I wrote the headline for today’s piece.
If you want to take pen (or pens) to Bible, I propose that this might be a better use of your time: