Some of you know that much of my time weekly is taken up with the operations of a Christian bookstore, and when I say operations, I mean everything from buying, merchandise, marketing, bill-paying and cleaning the restroom. We’ve had up to three stores, currently have one, and that store has been going for 20 years now, though the business itself had a previous 20-year history on the day that store opened, some of those early years having all the financial scope of a child’s newspaper route.
On paper, the store made a very modest profit each year, and that constituted our family income. Fortunately our help and sustenance has come through other means, but that fund will be reduced to zero by the end of the year, and the operating debt of the business will hit a record high around 4:00 PM tomorrow; money that at this point, even with Christmas coming, we will not be able to fully pay back. And even the modest paper profit disappeared the last two years.
In other words, periods of denial notwithstanding, our little bookstore is not immune from the factors that have hit so many other stores, and is no longer sustainable.
The problem is, if I share this with my customer base, the assumption is that the store is immediately closing, which through the miracle of “broken telephone” communications, becomes already closed, which then becomes closed last month.
I want to put the information out there, so our total demise is not without warning, but don’t want people abandoning us in droves. My blog readership and my customer base have a very, very small overlap, so basically, I’m practicing here how to share the news there.
Plus, I think I need to see this in writing to remind myself that it’s true. Every fiber within me wants it to not be, but the measure of miracle required at this stage would be rather dramatic and unlikely.
That’s all for now on that subject…
…My oldest son asked me this week if all the blogging is tiring me out. I thought about it and last night realized that there is a cost/benefits balance here, and that if the blog network I created ever shut down, one thing I would miss greatly is the review books.
Yeah; I know. The book thing again. I like books. And CDs. And of course, Bibles. We don’t do a lot of reviews here, but publishers know that when I like something, I can get really passionate about it.
The business and the blog share one thing in common, however: Decline. Blog stats for one month this year were about half of what they had been for the year prior. Ouch! I know of very few people who are gaining blog readership, such is the reality of a fragmented social media market.
And of course engagement (i.e. comments) are severely down, which affects online community.
Much wisdom needed on both fronts, I guess.