Thinking Out Loud

October 27, 2015

Finding Your Church’s Comfort Sweet Spots

Sometimes we don't realize the way first-time visitors see things when the walk into our buildings, or maybe, like this Community Baptist Church van, we're just not thinking ahead.

Sometimes we don’t realize the way first-time visitors see things when the walk into our buildings, or maybe, like this Community Baptist Church van, we’re just not thinking ahead.

I’ve never actually been in a church where the color of the carpet was an issue, but the topic stands in for a host of other topics when people are discussing superficial things they don’t like about a particular place of worship.

Still, there are some superficial environmental details which impact how effective ministry can be. For example, why is sometimes the pastor seems to really connect with people during the sermon, and other weeks when people are less responsive. It may have to do with things you don’t think about.


  • If the sound is turned up too high, people feel like they are being shouted at. It’s the live equivalent of me typing a sentence in CAPITAL LETTERS, back when people actually interacted in groups. Of course, there are some Pentecostal and Charismatic churches where the preacher’s words are amplified at rock concert volumes, but I think we have natural defenses that want to shut off any message bombarding us at high decibels.
  • If the sound is turned down too low, I believe that even if you’re hearing every single word, you’re using some mental processing capacity to strain to catch those phrases and sentences, at the expense of being able to use that capacity to process the actual content of the words, and their applicability to your situation.

What you want is to find the sweet spot in the middle, and find a way to keep it consistent week-to-week.


  • If the Heating, Ventilation and Air Conditioning (HVAC) system is turned up too high, people feel sticky in the summer and sleepy in the winter. If the temperature makes you feel comfy and cozy like you’re lying under a couple of blankets, you will indeed nod off.
  • If the thermostat is turned down too low, people are squirming or perhaps even needing to use the restrooms. Preservation instinct takes over, and the message processing capacity diminishes.

What you want is to find the sweet spot in the middle. Sometimes, if you’re not sure, you need to take 15 seconds to survey the audience on this one.


  • The modern church spends a fortune on stage lighting, which includes something called “backlighting” which helps give definition to people on the platform. However, depending on where you are sitting, these lights can be shining directly into the audience seating. After the first five minutes it gets annoying and after as little as fifteen minutes you have a headache.
  • On the other hand, some churches are so dark it’s creepy. (We covered this topic in the list link a few days ago here.) Combine the absence of light with a high temperature and you have a perfect recipe for slumber once the sermon starts.

What you want is to find the sweet spot in the middle. One church I know turns up the lights for the sermon so people can follow along in their Bibles and make notes. Trouble is, in other auditorium contexts, when the lights come up it means the show is over! 


  • Some churches smell like a church; there’s no other way to say that. Is it the wooden pews? Something given off by old hymnbooks? Stale air from a sanctuary that’s sat relatively idle since the previous week’s service? It could also be something not quite so neutral. Maybe it’s the smell of sweaty socks from a sports night the youth group had downstairs the night before. Or the smell of food from the potluck taking place after the service. It might even be the smell of perfumes worn by mostly female adherents who are mostly above a certain age; a scent many are allergic to. (We’ve discussed that last one in this popular post.)
  • Of course, you can try to compensate for any and all of the above with products that prove the adage that sometimes the cure is worse than the disease. The result can actually cause some people to wince as they enter, or after prolonged exposure.

Although we would never admit it, some of us who attend older church buildings have a subconscious affinity to the smell of the church building, but no clue how it impacts first time visitors. Maybe the Episcopalians and Roman Catholics have the cure: Just burn off any transgressing smells. You can read more about that in my next book, The Case for Candles.

So what superficials have affected worship in your past experience?

From last week’s link list, here’s an excellent article dealing with the exterior that greets first-time visitors:


1 Comment »

  1. I don’t like to dwell on the superficial as faith is a matter of the heart, not the environment. That said, the “rock concert” noise volume caught my attention. Too often (before the pastor speaks) the worship time feels like I am at a rock concert. (I put in ear plugs and no, I am not above that age where I have the smell of perfume on me! :))

    Comment by Debbie M. — October 29, 2015 @ 8:02 am

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