Thinking Out Loud

August 27, 2015

Wow Series Celebrates 20 Years

Wow Hits 2016Christian bookstore shoppers have made this item a staple for two decades now, and in many of them, it is the top selling CD of the year overall.  The WOW CDs were patterned after the NOW CDs which were sold in the general market. The idea behind the compilations was to present the best available songs, but without the label restrictions usually associated with CD samplers. To accomplish this, The WOW Partnership was created involving the major Christian record companies. Additionally, bonus cuts allowed the participating companies to introduce newer artists.

The CD series has its own page on Wikipedia:

WOW is a series of annual compilation albums featuring contemporary Christian music. The birth of the WOW record project can be traced Grant Cunningham, A&R Director at Sparrow Records. In November of 1994 Grant made a business trip to EMI Limited in London, at the time was the parent company of Sparrow Records where he noticed that several British record labels were issuing an annual CD of top-rated songs, known as the NOW series, containing collections of pop songs. Grant brought the idea back to Sparrow. Sparrow executives suggested a similar project be developed for Christian pop music and Grant was assigned the task of getting the project off the ground. The WOW franchise represents the most successful collections of Christian music ever issued.

Released in late 1995, “WOW 1996” was the first in the WOW series and the first recording put together by the three major Christian record companies of the time: Word Records (now Word Entertainment), Sparrow Records (now part of EMI Christian Music Group), and Reunion Records (now part of Sony’s Provident Label Group). Still today, after each submitting label agrees to a reduced master royalty, the final decision on the tracks to be included is made by committee. Production, marketing, and distribution for the “WOW Hits” series is handled by EMI Christian Music Group.

Wow Worship LimeThe Wikipedia page has two more paragraphs,one of which I added this morning, and deals with the huge popularity of the more recent WOW Worship series. That series began in the fall of 1999 and are named by the color of the cover, possibly in a nod to the timelessness of some worship songs. There have also been hymn collections and Christmas collections, and in the U.S. the WOW Gospel series highlights the best of urban and mass gospel choir-inspired music.

With WOW Hits 2016 due to release mid-September, I found it interesting that one writer has already suggested ten songs that didn’t make the cut. (If you’re looking for some tunes to listen to, he has the videos embedded in that post.) Furthermore, just to show what a coveted prize getting on the Wow complications is, Josh Andre also offers twenty songs that he feels should be considered for WOW 2017. Somebody takes this really seriously!

These albums always make a great gift. For the the recipient, they represent an instant commercial-free playlist, especially for people who live on the fringes of Christian radio reception or are completely foreign to the contemporary Christian music genre. The 2-CD sets are now usually made available in both a regular and deluxe edition, the latter containing more bonus cuts, but the standard minimum is usually 30 songs, making this a great bargain.

Happy Birthday to WOW!

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