I’ve written before about the common thread in all the different ministry ventures I’ve worked with. With radio, I got to introduce people to new songs and new artists. With worship leading, I got to connect people to vehicles that could be part of their personal expression of praise to God. As a book and music reviewer, the motivation was more obvious. As a blogger, I get to share information about other voices online. As a link list curator for Leadership Journal, I was able, by the news and opinion pieces I noted, to be influential in the lives of Christian leaders.
But let’s return to radio for a minute. If I were to return to it — and I did look into various avenues — I would no longer get to choose the songs being played unless I brokered the airtime and picked the playlist myself. Radio stations either use consultants or have their own formula for choosing what goes into the rotation. Even the morning show guys, when they’re done with their banter, simply play the next song on the list.
You could solve this, I suppose by being the consultant or music director, but there are only so many openings, and even in small-to-medium markets, it’s often just one guy who controls a number of regional stations.
With worship leading, similar formulas apply. There’s often a tacit understanding that if a new song was introduced by last week’s team, you’re expected to continue with that song over the next three weeks. In demographically wide churches, you draw from different sources representing different ages and tastes to create an eclectic music set.
Music reviews largely don’t exist. Unless you write for Relevant Magazine, you’re about 500 times more likely to receive books in the mail to review than a CD. (We’ve reviewed several here, but it’s the exception, not the rule.) Bloggers tend not to be excited about specific books as they were five years ago; as Christian publishing faces challenges there are fewer and fewer new writers stepping onto the scene; and there appears not to be the push by publishers to utilize social media.
With my role at PARSE now ended, I look for new ways to share the passion of sharing. The one role that never ends is my two days a week at the Christian bookstore. There, I still have some influence, though there is always the suspicion on the part of some that I’m wearing my shopkeeper hat, and not my role as friend, counselor, or helper. Where ministry and retail converge, it’s not always an ideal fit.
My observation there is always the same: The greatest connector for people and products is the local church pastor, but for that to work, the pastors first need to know about the book in question, and most don’t have the interest, the time, or both.
But trust me, from YouTube to the Christian blogosphere to the world of Christian music and publishing, there are a ton of resources out there.
Finding and utilize them will enrich your life, and the lives of family members, extended family, neighbors, co-workers and others in your circle.