I don’t usually write about the tech side of my work, but I am increasingly convinced that we need someone out there to generate an entirely new search algorithm. I’m tired of being directed to news stories from 2002, sites that have been shut down or superseded, or an endless litany of sponsored sites trying to sell me things it thinks are related (so the search engine can report back that their ad had X number of views.)
But I’ve also done some additional thinking and have decided part of the problem is us. We want our search results now and we pay more and more for increased internet speed so we won’t be kept waiting.
Ask yourself, is it better to get 166,000 results in .03 seconds that are wrong or is it better to wait 30 seconds and get 8 results that are exactly what you’re looking for.
The bigger they are, the harder they fall. I think it’s ironic that a company like Google has totally mastered the art of spying on us and knowing our every online move and all of our consumer preferences, but continues, day-after-day, to be a giant failure at the thing they set out to be in the first place: A search engine.
The future of the internet is indeed search. The company that builds a better mousetrap — and there most certainly will be one someday — will be heralded as the most significant enterprise to come along since the invention of computers and the internet themselves.