Thinking Out Loud

January 27, 2015

Dr. David Jeremiah: King of Mailing List Abuse

David Jeremiah Turning Point“Please, make it stop; make it go away…”

I have no doctrinal issues with David Jeremiah. Although his radio and television programs are not broadcast at times I can listen or watch, as far as I know he is very mainstream Evangelical.

His fundraising mailings however are relentless.

If you are the type of person who really enjoys getting snail mail, this is the mailing list for you. As a family member told me last week, “I got another one from D.J.;” she has now stopped using the name since understanding is implicit, “That’s three this week.” She doesn’t have my knowledge of printing processes, paper stocks, bleeds, color separations, etc., but notes, “They’re all on glitzy paper.” Well, the letters are on standard bond, but yes, the enclosures are all on glossy stock, and color envelopes unique to each mailing.

Lots of trees gave their lives.

The latest pitch is for the Turning Point Bible Strong Partners program. For $25 per month you can choose from a couple of gifts or curiously, this option: “Please apply my entire gift to the needs of the ministry.” Those needs however would include printing and mailing more appeal letters.

This is a beast that requires constant feeding.

We’re not even going to get into the whole ResultsSource thing here. This is one of the big Christian publishing stories of 2014, where authors including Mark Driscoll — and David Jeremiah is also listed in reports — paid the consulting organization to ensure placement of their books on the New York Times Bestseller List.source

Turning Point’s 2012 Form 990 shows it as having nearly $40 million income that year.source There is a principle in business that once something reaches a critical mass it is capable of perpetuating itself on its reputation; other factors have to start working against it in order for it to start to experience decline (market changes, competition, economy, etc.). But with charities you have to keep asking, keep begging. You have to keep your name in front of the public. Each mail appeal produces a bump in donations.

For David Jeremiah, there seems to be no law of diminishing returns. The appeal letters keep coming.

In 2012 the ministry paid nearly $700K to In Service America which operates call centers. $400K to Majestic Productions which provides equipment for large arena-type events. Officers, directors and trustees received just under $900K while general salary and wage expenses were approx. $4.6M.  (Jeremiah is also pastor of Shadow Mountain Community Church, an SBC church in California founded by Tim LaHaye.)

It’s a big ship, and it takes money to make money.

I wonder what God thinks of all this?

I don’t begrudge these people some fundraising or donor development costs. They believe in what they’re doing. While individually they would acknowledge the existence of similar ministries, corporately they are no doubt passionate about what they do. Just as Christians we believe we’ve got the hottest news on the rack, many organizations feel they’ve got a great distribution system for that news.

What you end up with is a group of creative people being paid to develop fundraising appeals because the ministry needs money in order to pay people to develop more fundraising appeals.

But when people are getting three mailings in a single week… That’s not right is it? It seems driven by an ambition that’s gone into overdrive, and historically, when that happens, often the organization experiences collapse.

The time to rethink all of this is now. It’s time to develop long-term sustainability that doesn’t involve the rape of so many trees, the theft of so much carbon. Otherwise, their ambition could lead them, like so many others, to find it impossible to sustain the minimum income they now require.

And that could be their turning point.


For an alternative view about fundraising costs, check out this 2013 TEDTalk.

1 Comment »

  1. When I was pastoring, I would get these type of letters ALL DAY LONG! It would drive me crazy. Some of them were from the faith teachers who promised our ministry would “reap a harvest” if we just gave to their ministry. Their ministry really needed the money. Once, I actually wrote back to one of them and said: “We want God to bless you with the finances you need. So we are going to give you an opportunity to the very thing you say will result in our ministry being funded: Send money to US!”

    I never heard from them again.

    My opinion on these types of matters comes from pastoring congregations with small and struggling budgets. If you need more than $40 million dollars per year to run your “ministry” there is something wrong. That is over $769,000 per week!

    On a side note: The early church false prophet test: If you asked for money, you were a false prophet. Period. End of story. I am not imply that Dr. Jeremiah is a false prophet. It is however, interesting, that if were ministering in 150 AD, he would have been labeled one by the church of that day.

    Comment by Jim — January 27, 2015 @ 10:04 am


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