Thinking Out Loud

November 28, 2014

The Audience Ambush

Filed under: Uncategorized — Tags: , , , , , — paulthinkingoutloud @ 5:49 am

Of all the times I’m counting on the fact that my blog readership lies outside the local area, this is one time really counting on that…

So tomorrow night my wife and I are going out to a dessert night at the church which also includes a worship music component from a musician and band which are known regionally if not known by some nationally. Based on a sponsorship line that appears in the advertising, there is probably going to be an opportunity at some point in the evening to partner with a fairly high profile parachurch ministry organization.

fundraisingI have no problem with that. First of all, I have given to this organization in the past, and we have at least one family member who gives generously to them. They do good work. It’s not one of those cases where I see the ministry’s logo and roll my eyes. But the second reason I have no problem is that I can plainly see the fundraising appeal coming. I’ve been around enough Christian events. I know the drill.

Others may be surprised, especially when there’s already an admission charge.

In times like these I’m always reminded of the time when myself and girl named Carol were invited to the home of a guy named Steve for what we thought was going to be a social evening. Instead, the whole thing was about Amway. Carol was livid. “When I see him next, I’m going to wring his neck;” is I think how she put it. People don’t like being ambushed. People don’t like to go to “A” only to find it’s about “B.”

Thursday night my wife and I discussed this, and I noted that eventually, people will simply be ambushed too many times and they will simply stop turning up for similar events.

A few months ago we attended another event where we were fully expecting the high-pressure fundraising to kick in near the end. Instead, it was all rather low-key. The event was advertised as an information session, and as it concluded, they affirmed that this fulfilled their expectations. Yes, if you wanted to give there were forms and envelopes and a basket into which to place the envelopes, but for the most part this aspect of the night was fairly easy-going, even though they made it clear that the field worker in question did rely on 100% on donor support.

Maybe it was the cranberry punch, but I felt they handled this superbly. Some people gave. Some did not.

But when you go to see your favorite CCM or Modern Worship artist in concert, and you pay $30 or more for good seats, you don’t expect that 20 minutes of your time will be spent watching a slide show of starving or diseased children.

Yes, we need to be aware of these situations, and we all could do more and we all need to do more. But we need to find ways to accomplish this goal that avoid the entrapment situation that essentially says, ‘Now that we have you all as a captive audience, we’d like to make those of you who don’t sponsor a child feel really guilty.’

We need to change the paradigm, or people will either simply stop coming, or will find themselves urgently needing to use the restrooms en masse as soon as the fundraising appeal begins.

 

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