There’s an audio term, presence, which reflects the degree to which the listener is made to feel that they are right there, experiencing the sound in an intimacy and proximity that makes them part of what they are hearing.
There’s a similar presence to moments like the one in this video. You can feel the tension as the young pastor happens upon the fire-and-brimstone street preacher. So what’s the difference? Some of it is certainly theological, some of it is generational, and some of it seems to be simply the difference between a positive and a negative approach. Six minutes, but a great exercise for those who wish to do the analysis.