On the one hand, in these televangelist-saturated, prosperity-gospel-promoting times, giving a book the title, How to Be Rich is probably the dumbest thing ever. On the other hand, for anyone familiar with the annual Be Rich campaign at North Point Community Church, the title is absolutely brilliant. In fact, once you get to know the program, and read the book, your church may want to be rich as well, though it is much easier to do as a new church start-up than it is to try to shift the paradigm of how your church presently does local ministry.
So first the title. It’s taken from I Timothy:
NIV 6:17 Command those who are rich in this present world not to be arrogant nor to put their hope in wealth, which is so uncertain, but to put their hope in God, who richly provides us with everything for our enjoyment. 18 Command them to do good, to be rich in good deeds, and to be generous and willing to share.
Next the book. I enjoyed the book. I read it from cover to cover, some sections more than once. But the Be Rich campaign is the real star here, and if the publisher wants me to create some buzz for the book, a better course might be to create some buzz for what North Point does.
The book merely consists of material that author Andy Stanley (yes, I was going to get to that) presents each year as a set up for the campaign itself. It’s a reminder that we’re already rich. In an interview with Jonathan Merritt of Religion News Service, Andy was asked if this was a prosperity book:
It’s actually the opposite of the prosperity gospel. The prosperity message is “Give and it will be given unto you.” This message is, “It has already been given unto us. Now it is our turn to give.” I don’t need to give one to get 10. I live in the United State of America, so I already have my 10.
That interview however didn’t touch on enough of the history of the campaign for my liking, so let me try to fill in some details. In a nutshell, the team at North Point decided that when it came to doing things like food banks, after-school programs, support for young mothers, addiction counseling, etc., the church was determined not to reinvent the wheel. Instead, they purposed to find the people in the Atlanta area who were already doing well at various charitable endeavors and provide them with a funding boost. It wasn’t about ‘let’s start our program,’ but ‘let’s connect with our broader community.’
The next step was to raise the money — we’re now talking millions — in a single weekend.
At this point, I know some of you are thinking, ‘What does this have to do with the presentation of the gospel?’ The balance between social justice ministry and proclamation is never easy, especially for Evangelicals. But in the second phase of Be Rich (the campaign, not the book) the people of North Point pledge to spend hours in service, many times at the very same organizations which have received funding. They don’t want people simply writing a check or swiping a debit card and feel that they’ve done their part. They want people to also get their hands dirty.
I’ve watched that video* about eight times now, and each time I well up with tears. This model may not import entirely directly to what your church is doing, but you can’t help but want to adapt some of the concepts.
You can’t help but want your church to be rich.
A copy of How To Be Rich: It’s Not What You Have, It’s What You Do With What You Have (Zondervan) was provided by the Canadian division of HarperCollins Christian Publishing.
*If the video isn’t loading go to http://vimeo.com/81844837