On the weekend we went on a farm tour. I think the purists among the farming community call this ‘agritourism’ or even ‘agritainment.’ The owner guided us around her property consisting entirely of one ‘crop’ a somewhat obscure herb that some reading this might never have had contact with.
As we stood in one place in the hot sun for nearly 30 minutes, and in the field for about 60 minutes overall, our guide was oblivious to any potential discomfort. She speaks well and clearly. She is obviously intelligent.
More important are two qualities: She has a passion for what she is doing. It constantly leaks from the overflow of her heart. And she knows her subject down the last detail. I can’t imagine a question she couldn’t answer.
In the church, we generally give high place to those two criteria among the people who act as our guides, particularly those who teach us at weekend services. The formula looks like this:
genuine passion + extensive knowledge = audience engagement
In most cases, the sermons you remember because you’d like to forget them (there’s a phrase!) either lacked passion (a dry monotonous delivery) or lacked substance (the speaker hadn’t studied or had no depth).
The problem was, the farm owner had both, yet in our little group of six, I’m not sure how engaged we were. One person out of the six asked several questions however; this would represent the 15% of people in our local churches that some estimate are really into what is going on and are committed to lifestyle Christianity.
(I should also add that both my wife and I picked up the parallel between what we were experiencing and its application to church life. As soon as we were out of earshot of the rest of the group, it’s the first thing we mentioned.)
Now, we knew going in what the subject matter was going to be. We just didn’t know how that would be presented. For nearly an hour in the hot sun, we were presented with answers to questions we weren’t asking, details only a solid aficionado of the subject would want to know.
Now I know how preaching sounds to an atheist. We weren’t dragged to this event against our will; in fact we paid an admission to be there. So there was some interest, but not in the type of things that were presented. My wife noted a couple of things that were absent in the presentation; I’ll let her explain.
If the medium is the message, is the storyteller the story? Our credibility is born out of who we are, and our storyteller told us a story that communicated nothing of herself, or any other people. She shared an expert stream of hows, of dos and don’ts, of whens and wheres and hows, of so many centimetres apart and deep and high, of percentages and techniques, of days and weeks and months and years – but no who. We were told that the plant was native to the Mediterranean area. So who brought it over here and why? We were told that there are 57 varieties of the plant, examples of each to be found in a separate plot of soil. Who created them all? One little nugget that dropped was that her family had, until a few years ago, been market gardeners (implying a varied and multi-seasonal crop). She never explained how they’d made the leap from something so practical and communal to something so esoteric and exclusive. Where did this passion come from? There was no history, no personality. No identity.
So basically, all of our passion and all of our knowledge does not guarantee that our presentation will become infectious, or frankly, that anyone is listening at all.
I know that some people read blogs who are very distrustful of churches that try to make the gospel relevant. I like what someone once said on this: We need to communicate the relevance the gospel already has. I know in my own life there have been times when I was passionate and detailed about things that my hearers may have had a mild interest in, but I wasn’t addressing their felt needs.
Spiritual passion + Biblical knowledge does not necessarily result in audience receptivity, even if you’re the best orator in the world.