Several years ago, the little Christian bookstore where I work took out an advertisement in what can only be called a “fringe” publication. Recently, I felt it was time to go back another time. Our ad appears on a page with three psychics. It simply states:
In a world that offers many spiritual options…Consider a classic
Then the name of the store appears underneath. It probably will not pay for itself in terms of bringing in customers. It’s there more to stand in contrast to the psychics, the Reiki healers, the yoga classes, the course in Shamanism and the person who does ear coning, whatever that is.
There isn’t a little fish symbol in the bottom right corner, or a cross in the background gradient that makes up this small simple black-and-white advertisement. It’s designed not to offend, but to simply be a Christian presence in a place where a Christian voice would be rather unexpected.
Of course, I realize that when I pay the bill, I am directly funding a publication which has much content with which I would disagree. But I feel this is essentially what it means to be salt and light.
This fall we want to — if we can get the funding — do an advertisement in a local newspaper promoting the idea of a “Spiritual Homecoming.” Not in the sense of Bill and Gloria Gaither’s Homecoming DVDs (shudder!), but in the sense of returning to the spiritual roots of one’s childhood. For a few people, those roots may not resonate with my own Evangelical roots, but that’s a chance I’m willing to take.
…We’re also consider adapting our Sudoku flyer as a newspaper advertisement. You can read some sample copy of that in this February, 2009 story.