Thinking Out Loud

February 19, 2011

An Outreach Piece The Smallest Church Can Afford

I first presented this here two years ago, but I remain convinced that it’s an inexpensive mailer concept that can be done by even the smallest church, and one that will especially resonate if your church is located near a mass transit line where people spend hours each week sitting on subways or light rail with their faces stuck inside a newspaper.

It’s a mailing piece that costs virtually nothing to produce, in fact it might work better the closer you can get to black-and-white, photocopy quality. You can also do a four-color enhancement of the idea with background gradients and even a photo of your church on the back page. Furthermore if you actually did photocopy them, you could target individual streets or blocks.

sudoku-flyerThe mailer is a simple 8.5 x 11 piece of paper (an A4 for you Brits) folded in half, producing a four-page layout. Each page contains the grid for the popular newspaper Sudoku game where you fill in the numbers from one to nine without repeating any within any given row, column or sub-square. Only on this the squares are all blank, with the first page bearing the text, “Sudoku Blanks. Because sometimes you just want to start all over.”

Talk about hitting two points of identification at once! This concept identifies with everybody who sees it, but for the exception of Canadian pastors I first shared it with who, for reasons I do not understand, do not read newspapers. (Or if they do, they certainly don’t lower themselves to looking at things on the puzzles and comics page, even though this occupies much of the time of anyone in their congregation who rides a commuter train or kills time in the staff lunchroom at the plant, or whatever, on a daily basis.)

The top two-thirds of each page are simply the blank grid as you see it above.

The rest of the piece’s text can be written as needed with as hard or soft a connection between your church and doing puzzles as you wish, In our sample version (available on request by e-mail if you can open a .pub file attachment) the pages read:

Page two:

You’re just about done and then you see it—two numbers the same in the same row, column or box. You try to backtrack a few steps, but eventually you realize the only way to win is to start over. Given the chance for a do-over, most of us get it right the second time.

Page three:

…If only life were like that; if only there was a way to get a new beginning a new start. But really there is; the Christian concept of grace is just that; the board’s wiped clean, everything begins fresh. We can’t turn back the clock, but we can get our record cleared and allow the scars to heal.

Page four:

The concept of grace isn’t widely talked about these days. If it’s new to you, or you want to unpack the meaning of a fresh start, let’s get together and talk about new beginnings.

Community Village Church
Sunday Mornings at 9:00 or 11:00
or drop by the office anytime during the week
555-555-1234
church@email.dot

I know that personal contact is better than mailing pieces, but if you think this has any merit as a discussion starter and you want to use it; just let me know, mail me a couple of souvenir copies and let me know how it works for you. Sudoku continues to be popular, and people will relate to this. It’s a useful piece of paper that may find itself sticking around long after other mailing pieces have been thrown out, and Joe or Barb or Dave might even find themselves making multiples of it on the copier where they work; hopefully with your church name intact. They may even drop by your church office just to pick up more blanks!

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