We’re back with another year of giving our online friends in Canada an opportunity to make a difference in the lives of people in need. The program is called iKettle. Any of my Canadian readers can host a kettle with a few clicks of the mouse.
Fellow-Canadian blogger Rick Apperson got us on to this last year. Back then, we decided that if we could raise nearly $4,600 to sponsor my oldest son’s summer working at Camp Iawah, using our mailing list alone, we ought to be able to raise at least $1,000 for the Salvation Army. We found out quickly that it was going to be a greater challenge. Not sure why.
Last year we launched this through an e-blast to people in our personal and business e-mail address books. This year we’re launching it in the blogosphere.
So this is where my Canadian* blog readers kick in. You can’t toss spare change in the kettles anymore because you pay for everything with plastic cards, and you don’t get change. Any bills in your wallet are probably there for emergencies. Plus, while it pains me to say this, a lot of you shop online and don’t even have the collection kettles in your face anymore. (Maybe that’s why you shop online!)
Donations stay in the community where you live, so if that’s Winnipeg or Calgary or Ottawa or Halifax or some place in-between, that’s where the money will be applied to the Salvation Army Family Services branch; including smaller towns where they have an active presence.
I really hope you’ll help us launch this over this weekend. We will be repeating this appeal on the blog several times during the next few weeks. Our giving can meet the needs both in overseas relief and development and in the cities and towns closer to home. This is an opportunity to do something on the domestic front in yet another year that’s been rough on many people.
*For my U.S. readers — and there are lots of you — I couldn’t find a direct link to the U.S. program, if there is one. Contact the SA in your local area to find out ways an online donation can serve your own community.