Thinking Out Loud

March 6, 2010

One “Religion” Gets Preferred Advertising Worth Millions Daily

Their followers maintain religious devotion to their every pronouncement.  Their right to millions of dollars of free newspaper space around the world is never questioned, in fact many of those papers pay them for inclusion in their print and online editions.

These same media outlets are very cautious about granting space of any kind to Jewish, Christian or Muslim faith groups because that would be “sectarian” and they don’t want to be seen as promoting this or that religion.  So why is an exception made for this one group?

They, of course are astrologers and their daily encyclical is usually called “Your horoscope.”  Their belief system is secularized predestination — Calvinists, take note — believing that our lives are guided by the stars, in various ways, depending on the star (or Zodiac) sign in place at our time of birth.

My usual tongue-in-cheek reply to this is, “I don’t believe in astrology, but then again, we Geminis are natural skeptical.”

Kidding aside, why does one faith group get preferential treatment?   And how can any media outlet turn down any request from any religious group when they already grant one unfettered access to their readers?

Comments:  This is a piece about press discrimination or media favoritism.  Comments as to the merits of astrology will be deleted.


  1. A question I’ve often asked myself is, what qualifications does a ‘horoscope writer’ need? Perhaps a vivid imagination? I mean, how can you prove the accuracy of your prognostications since the scope of them is so broad (as per the example you posted)? My point being that I don’t believe the press takes the horoscope column seriously, any more than I do. I picture this person sitting behind the desk getting paid to write them and scratching his/her head to come up with something new each day…after all, where does the ‘inspiration’ for them come from anyway?

    The press knows it’s a bunch of nonsense — no more serious than the cartoon page. So, even tho some people may read them ‘in faith,’ the press, knowing the source, doesn’t consider it as a serious’faith group’ receiving favouritism.

    Comment by Kaybee — March 6, 2010 @ 6:29 pm

    • The press’ complicity in this is surprising in a time of both intense skepticism and scientific knowledge.

      Comment by Paul Wilkinson — March 6, 2010 @ 6:46 pm

  2. So true, Paul!

    Comment by kaybee — March 6, 2010 @ 10:01 pm

  3. It makes you wonder how dangerous it is for the world to be constantly saturated with this sort of thing. People think nothing of glancing at their horoscopes, but it seems like one short step from the occult, at least, so I’ve heard it expressed. In Him,


    Thorns and Myrtles

    Comment by Eden — March 7, 2010 @ 11:53 am

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