Thinking Out Loud

September 19, 2009

Don’t Judge a Book By Its 2,900 Covers

Rick WarrenAs far as the book industry is concerned, Purpose Driven Life by Rick Warren is the number-one, all-time, best-selling, non-fiction hardcover book in history. Period. So you can see why everyone is excited about the November release of The Hope You Need (Zondervan).

Well, not everyone. Certainly not at the blog, Church Marketing Sucks — yes that’s the name of it and don’t laugh, it was recently rated the 11th most popular Christian blog.

Their point of view, as outlined in this post, concerns Rick Warren’s decision to open the book jacket design up to a $5,000 competition, what graphic designers refer to as “spec work.”

Unfortunately, it’s not such a sweet deal. For the hundreds of designers who spent hours of time on your project, it’s a total loss. These kinds of projects communicate that their work is of little value.

As a double whammy, it’s not a very sweet deal for you, Rick. The quality of work you get is going to be sub-par … because the designers didn’t have the benefit of a working relationship with you the client where they could be privy to all the ideas, expectations, insights and everything else that goes into making a creative project work. In a nutshell: You’re not getting the best work because you’re not valuing the worker.

While the mechanics of getting a book to press don’t often register with readers, you really should read the whole article, and if for some reason you can’t, then you really MUST have a look at the 2900 contest entries.* You have to wonder why, given the success of its predecessor, a book that is this important is being put through this bizarre tendering process.

I can guarantee you’ll never look at a book cover the same again.

porpoisedrivenporpoisepurse driven

*That’s about 2,946 as of the contest closing.  Entries will remain posted online at the linked site until October 2nd, 2009

~from the blog, Christian Book Shop Talk

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