Thinking Out Loud

January 10, 2014

Friendly Advice to Megachurch Pastors: Take the Show on the Road

Greg Laurie Crusade Evangelism

For the last few days, I’ve been enjoying AHA, a forthcoming book by Kyle Idleman1. Reading it reminds me of his unique style that I first discovered in the H20 series, and then in Not a Fan. I’d be willing to travel to Southeast Church just to see him preach in person, but I’d be more thrilled if Kyle could make it to a city near our hometown sometime, so more of our friends could experience his ministry in person.

And that’s when it hit me.

So…

I have a message for Kyle Idleman
I have a message for Perry Noble
I have a message for Andy Stanley
I have a message for Steven Furtick
I have a message for J.D. Greear
I have a message for Jeff Manion
I have a message for Pete Wilson 2

…and anyone else who wants to join the list:

Take the show on the road.

Seriously. We have the example of Billy Graham, but we also have the practical logistics available from Greg Laurie3, who is one of the few megachurch pastors who also does crusade-style evangelism.

Preaching a sermon series is something that we as Evangelicals have mastered. Rethinking a single message might mean some fine tuning. Adjusting for an audience that isn’t as intimately familiar with you might require some local research.

But this thing is so doable. Think about it:

(a) Preaching to crowds? No brainer.
(b) Your books and online presence assures that you are known beyond your own community.
(c) Your reputation guarantees the ability to find local churches to partner with you or your church on local logistics and finances.
(d) You already block out a number of weeks for conference speaking; this is a horse of a different color, a crusade-style meeting (or meetings) which won’t take you away from your home church any more than you have already allotted for and will reach a demographic which doesn’t do conferences.

Some people4 have done this already, either as individual dates or as a road trip.

As someone who enjoys celebrating the next generation of authors, pastors and teachers, I offer this challenge because deep in my heart, I want to be able to mention your ministry and resources and then be able to add, “Coming soon to an auditorium near you.”


1 A full review will appear here closer to the March release date
2 Pete already does Promise Keepers, which involves a similar communication style to what I’m proposing
3 http://www.harvest.org/crusades/general-information/home.html
4 James MacDonald, for example

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