Thinking Out Loud

December 24, 2012

Are Churches Counting The Wrong People?

Filed under: Church — Tags: , , , , , — paulthinkingoutloud @ 7:45 am

Church metrics.

Yeah, that’s a thing.

Vince Antonucci has a different take on it:

Churches count their “attendance” each week. (Some don’t count very accurately, willing to count people – band, choir, staff, children’s volunteers, etc. – multiple times, but that’s a point for another day.) They count the amount of people from their city who show up at their church each week.

But I’d like to propose counting something different: The amount of people in the city not showing up at any church.

Seriously, a church can say that “This year we grew from 1,000 to 2,000!” but what if, in the same year, the amount of people not going to church in that city grew from 370,000 to 391,000? That gives you a very different picture of what’s happening, doesn’t it?

If the number we counted was how many people in our city are not going to church it would force churches to no longer celebrate growing through stealing people from other churches, it might lead churches to support and celebrate the success of other churches, and it would lead churches to focus on truly reaching the lost instead of focusing on their attendance numbers.

Instead of magazines featuring the “Hundred Fastest Growing Churches” there would be articles on the cities where the most people are coming to Christ, and isn’t that what we want to promote and celebrate?

So, what about it?

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